Amanda Payne

Amanda has 25 years in digital strategy, with a decade focused on leading the design of services that have a meaningful impact on the lives of citizens from central and local government, to public health.

Since joining cxpartners in 2020, Amanda has led the Digital Government pod in their work to improve services for health services for vulnerable users with complex needs and form partnerships with organisations to strengthen their user research and service design capabilities to ensure that the work they do meets the needs of all users.

Amanda is passionate about designing delivery approaches that align to the Government Service Standard and design principles whilst accommodating the unique set of circumstances for each service design programme. She champions inclusive research and design and loves to challenge her team to think differently about solving challenges.